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Marketing Automation Manager

Company: Sovrn Holdings, Inc.
Location: Boulder
Posted on: May 25, 2019

Job Description:

About the job The Marketing Automation Manager serves as the subject matter expert in marketing automation production, execution and optimization. This role takes responsibility for driving implementation and optimization of marketing automation journey. You'll leverage a variety of strategies, tools and tactics-including automation, social marketing, lead generation and analytics- to support the organization goal. --- About the team As a member of the Marketing team, you will be on a small but growing team responsible for managing and growing Sovrn's marketing presence. We love to collaborate, be hands on, but also think of what is possible. Since we live on the emerging edge of what's possible, our team is made up of people who love to learn. What you'll be doing: Develop and execute demand generation and customer communications campaigns using marketing automation via email, messaging (Intercom), and social Configure and deploy customer journey maps, automation schemas, advanced nurture build and drip flows, tiggers, and email templates Build testing frameworks for continuous optimization of engagement and conversion rates Define and manage the marketing infrastructure and customization of the marketing automation platform including business rules, scoring, multi-touch nurture, profiling, segmentation, workflows and reporting Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations Define, implement, maintain and document marketing automation best practices including list management, optimization, data quality, hygiene and troubleshooting Understand bi-directional integrations with other systems such as Salesforce CRM Salesforce Administrators to coordinate integration with CRM; work with marketing platforms to troubleshoot issues and provide team support Lead the creation and management of dashboards and closed loop reporting on Publisher Engagement goals and progress Write and edit short form copy, including email newsletters, social media posts, presentations, and blog posts. Develop and own publisher onboarding and nurturing programs. About you You are driven and a self starter. You enjoy being part of a collaborative team but are also independent in terms of getting things done. You love technical challenges and solving problems all while striving to make Sovrn better. You love the tactical hands on work but still owning the strategic direction of what our campaigns can be. The successful candidate will have: Digital marketing experience working on lead generation, sales marketing, or other ROI based campaigns. Hands on experience with marketing automation platform such as SharpSpring, Hubspot, Pardot or Marketo. Strong problem solving skills with creative approaches. Growth Mindset: We are a fast-growing company, and need people who will take initiative and take ownership to be successful in the role. Super organized, strict attention to detail, personable, deadline-driven and punctual. The skills to work independently but to also ask for help, direction, clarification when needed. Accept responsibility for actions and decisions leading towards continuous improvement. Good to have: Understanding of programmatic advertising. Google Analytics. Position reports to: Creative Director

Keywords: Sovrn Holdings, Inc., Thornton , Marketing Automation Manager, Advertising , Boulder, Colorado

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