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Lead Digital Campaign Marketing Manager - Enterprise

Company: CenturyLink
Location: Denver
Posted on: May 24, 2019

Job Description:

About CenturyLink

CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world's best networking company by solving customers' increased demand for reliable and secure connections. The company also serves as its customers' trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.

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Job Summary

The Lead Marketing Manager is responsible for campaign development across digital marketing tactics such as display, social, and video targeting Business Customers (Small Business through Enterprise/Global). Strong understanding of B2B digital marketing, nurture campaigns as well as Account Based Marketing (ABM) experience in targeting key business accounts.

This is a highly visible role that will work with key stakeholders across all business units and all digital tactics. In this role you will need to be efficient with Google Analytics, Adobe Dynamic Tag Manager, Google AdWords, DoubleClick Campaign Manager, Search Console, and Salesforce. Strong understanding of social platforms and targeting capabilities and measurements. The lead marketing manager will be responsible for the ultimate success of the digital advertising campaign.

Job Description


  • Develop, execute and optimize cross-channel integrated digital marketing campaigns targeting business customers.
  • Develop campaign data tracking strategies and implement appropriate tags and UTM parameters across the site.
  • Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.
  • Define and analyze campaign KPIs to deliver consistent and rigorous measurement of progress to key goals and benchmarks.
  • Provide status, results, and insights of campaigns with stakeholders across different business units.
  • Maintain media budgets throughout campaign life cycle.
  • Manage digital media agency to execute campaign across display and social platforms.
  • Manage execution of several projects simultaneously.


    Qualifications


    • Bachelor's degree with Master's preferred
    • 6+ years digital marketing experience; with 3+ year within B2B media.
    • Experience with B2B display and social advertising and best practices.
    • Ability to manage a large portfolio of projects with varying release cycles, milestones, deliverables.
    • Exceptional communication skills (both written and verbal).
    • Results-driven personality, with a strong track record of success.
    • Strong project management skills for guiding agency deliverables effectively and efficiently.


      Education

      Bachelors or Equivalent

      Alternate Location: US-Colorado-Denver

      Requisition #: 212866

      This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/

      EEO--Statement

      We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

      Disclaimer

      The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Keywords: CenturyLink, Thornton , Lead Digital Campaign Marketing Manager - Enterprise, Advertising , Denver, Colorado

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