Marketing General Manager: Strategy & Planning (Digital Media)

Company: DISH Network
Location: Englewood
Posted on: May 8, 2024

Job Description:

Department SummaryDISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service - Sling TV - that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.Opportunity is here. We are DISHJob Duties and ResponsibilitiesReporting to Head of Digital Marketing Planning, Journey Orchestration, & Owned Media, you will be a key leader in the growing Digital Marketing Center of Excellence organization to lead the end-to-end Strategy, Planning & Media Optimization processes to drive customer growth and engagement through paid and owned digital media channels. You will play a pivotal role in digital marketing innovation by effectively leveraging and driving the marketing capabilities (People, Process, Technology) across all businesses at DISH.Key Responsibilities:Drive growth from digital marketing programs - through digital strategy, communication and planning across paid and owned media for seamless end-to-end customer experienceServe as a central point of contact for the digital channel-level recommendation, execution, optimization, and measurement across all lines of businessLead omni-channel organization, communication, and optimization through media-planning and budgeting processes, test & learn programs, calendarizing offer, campaign and creative initiativesCollaborate with digital products, marketing technologies, data governance, UI/UX to leverage and recommend marketing, segmentation and targeting, measurement and attribution capabilities to drive personalization and optimize performanceCommunicate, inform and educate throughout the enterprise, and within the Digital Center of Excellence, on plans, budgets, pacing, roadmaps, and performance, through written and verbal presentations, and consolidated view of what we've done, what we've learned, capabilities built and what we are doing to improveDevelop a keen understanding of profitable customer profiles for all lines of business and how to effectively acquire them via digital tactics through sophisticated targeting, analytics and attributionProvide effective leadership to the team, instilling a culture of rapid testing and optimization, and a drive to achieve; identify, initiate, and optimize cross-tactic test-and-learn opportunities beyond business-as-usualEstablish and grow relationships with various partners, executives, stakeholders and internal teams to maintain alignment and support for related brand initiatives, objectives and priorities; thrive in a fast-paced and ever-changing environment with a high capacity to multitask, support and prioritize for teams, communicate effectively and handle tight deadlines dailyEffectively seek out and share opportunities for conversion improvement and testing opportunities throughout the digital team and broader marketing organizationCommunicates complex concepts and ideas in a clear and concise manner, across audiences with varying levels of expertise and be the thought leader on digital marketing, staying up-to-date with the latest industry trends and changesThrive within ambiguity and find new, creative ways to solve problems every day, with data and performance and your guideSkills, Experience and RequirementsEducation: - Bachelor's degree in business, marketing, or a related fieldExperience: - 8+ years of progressive experience in direct-to-consumer digital marketing execution and leadership roles with excellent communication and cross-functional relationship management skillsSkills and Qualifications:Proven experience and deep understanding in AdTech/MarTech/Media (social, search, programmatic, email, SMS, etc) platforms, as well as measurement (MTA/MMM) frameworksFamiliarity and experience with paid media platforms (FB/IG, Google, The TradeDesk and other DSPs, Flashtalking or ad serving platforms)A strategic mindset, and passion for innovation, agile responsiveness, conversion rate optimization, and driving resultsDemonstrated ability to think strategically and analytically to synthesize, prioritize and drive results with a high sense of urgency. Ability to think creatively with a willingness and desire to 'roll up your sleevesStrong interpersonal and team-building skills that encourage team partnership, promote enthusiasm and foster strategic thinking; experience influencing executive stakeholdersProven experience working directly with senior leadership teams, including cross-functional leaders, presenting and communicating recommendations and results.Detail-oriented self-starter with a high level of urgency and ownership in delivering proven results and KPIs; Able to multitask in a fast-paced, deadline-driven environmentSound qualitative and quantitative analytical skills and in-depth experience with analytics tools such as Adobe Analytics, Google Analytics, and media advertising platformsSalary Range Compensation: $115,500.00/Year - $165,000.00/Year Compensation and BenefitsWe also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.------ -The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

Keywords: DISH Network, Thornton , Marketing General Manager: Strategy & Planning (Digital Media), Advertising , Englewood, Colorado